After working with Objective Assessment, many of our clients consider the high levels of sales force effectiveness they achieve as a competitive advantage and we agree with them. 

For example the Managing Director of one services company in a highly competitive environment retained Objective Assessment to evaluate the potential of his sales organisation to execute the company's strategies for double digit growth.   

The company subsequently embraced all of our recommendations for growing a stronger sales force and as a result  in just six months their sales people have doubled gross profit.  Naturally, they are highly protective of exactly what they have done to achieve that success and won't be broadcasting it to their competitors.  As a result you won't find a lot of information about our clients and what they are doing with us to develop a high performance sales organisation with the objective of increasing sales and margins. 

What we can tell you is that our clients in Australia include companies earning revenues ranging from $1 million to $1 billion.  And that over  8,000 sales forces throughout the world have used the sales force effectiveness tools now offered exclusively in Australia through Objective Assessment.

Just some of these companies include:
 

"The company was investing heavily in training and developing its national sales team in five States, when it sought Objective Assessment's expertise to improve its return on investment. As a result, The Laminex Group now has a better understanding of its people, improved ROI for its training budget, and is creating the change required to realise the company’s commercial potential."

Call us on (02) 9025 3980 to learn more about how we continue to help The Laminex Group achieve true sales force effectiveness.  

Listen to what one of the participating sales managers had to say.....

Objective Assessment is key to unlocking the potential of Dexion’s sales force.

Dexion Limited is the name behind the world-class storage systems used by high profile clients Coles Myer, Woolworths, Bunnings, Universal Music and the National Library of Australia.  In August 2003, a  world-wide restructure of the Dexion Group provided the opportunity for Dexion Australia to become fully Australian-owned.

Dexion recognises the critical impact of the sales function on its business and by using Objective Assessment’s innovative expertise for increasing sales force effectiveness they now have a blueprint for developing the national sales team, focusing sales training expenditure and closing the margin for error when it comes to hiring the right sales people.  The Objective Assessment sales force effectiveness expertise is continuing to play an integral part in Dexion's long-term sales management strategy.    

Call us on (02) 9025 3980 to learn more about how we continue to help Dexion grow sales and profits.

Companion Credit Union Uses Objective Assessment expertise as first step towards building sales culture
No one could have imagined back in 1974 how successful and far reaching Companion Credit Union would become.  Originally developed as a banking alternative for the mining fraternity in the Hunter, the company has grown into one of the region’s most successful financial institutions.

Companion Credit Union realised they had to change their sales culture from a service organisation to a sales force so they brought in Objective Assessment to begin the process of change. 

Call us on (02) 9025 3980 to learn how  more about developing a sales culture.

Olex Australia uses Objective Assessment to identify unused capacity in its salesforce
Olex manufactures the widest range of power cables in Australia, supplying the country's electricity, mining and rail industries, a burgeoning international market including China, Sri Lanka as well as electrical wholesalers in Australia and New Zealand.   Many among Olex's 800 strong workforce are long term employees.  So when a management buy-out accelerated the pace of change, the company sought Objective Assessment's independent expertise to assess its sales team.

The objective assessment of the capability of the sales force has created the framework needed to manage the sales people, their performance and their value to Olex.

Call us on (02) 9025 3980 to learn more about the Olex success.

Email Marketing Specialist FortyTwo International chooses Objective Assessment as catalyst to sales development
FortyTwo International /Campaignmaster is Australia's leading email marketing specialist,  boasting a client list that includes Coca Cola, NRMA, DHL, Avis and many other prestigious organisations across a broad range of industries.  They develop strategies and campaigns using world-class technology, whilst generating maximum return on their marketing investment for clients.

As a growth company very focused on new business, FortyTwo turned to Objective Assessment to assist with sales team development and recruiting, both critical to achieving the company's 12 month objectives.  Being an independent authority, Objective Assessment succeeded where internal management had met resistance. The Objective Assessment assistance has become a catalyst to the development of the FortyTwo sales team. 

Call us on (02) 9025 3980 to learn how FortyTwo increased their focus on hunters to achieve sales growth. 

PROPERTY GROUP mCgEES RECOGNISES CHANGE IN MARKET REQUIRES DIFFERENT SALES SKILLS
"In the current market conditions we recognized that no company could afford to have underperforming salespeople. Business success is based on quality decisions and quality decisions are based on quality information. Objective Assessment gives us that quality information. Twelve months ago we identified the need for sales people with outstanding hunter & closer characteristics as the market conditions had changed.

Using the OMG Salesforce Evaluations when recruiting, I am able to accurately identify the candidates that will be able to sell my product in my market even before I read a resume or make contact with them. This takes the guess work out of sales recruiting, saving us time and money. The only decision I need to make is which of the hirable candidates would fit within our team. With my current staff I was able to use the OMG evaluations to identify hidden weakness’s that were affecting their sales results. I could now tailor training to specific needs of my staff rather than wasting money on irrelevant training. This is a win win for all."

Objective assessment has given us the tools we were seeking to make the right decisions when hiring, training & developing our sales team.”
Justin Clarke, Director, McGees Property

Call us on (02) 9025 3980 for a confidential discussion on how your company can develop the effectiveness of your existing sales organisation to be capable of increasing sales and margins for your products and services.